by Jill | Nov 2, 2020 | Branding
The fonts you use can have a huge impact on the tone of your brand — whether it’s more traditional or modern, feminine or masculine, structured or approachable. Let’s take a look at some of the options out there, as well as resources for an affordable DIY....
by Jill | Oct 26, 2020 | Branding
Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you’ve probably heard a few basics of color psychology (i.e., blue is a...
by Jill | Oct 19, 2020 | Branding
Alright, you’ve figured out your values and the tone you want to convey. Now it’s time to tie those concepts to actual visual elements. The first place we begin is what’s called a mood board. You can think of this like a scrapbook page of images,...
by Jill | Oct 12, 2020 | Branding
You know that branding is important – that consistency is essential for trust, and differentiation is a must in an over-saturated, internet-connected world. But I’m often asked: “Where do I even start with my branding?” My answer is this:...
by Jill | Feb 19, 2019 | Branding
In an oversaturated, internet-connected world where anyone can start a business, how do you stand out from the noise? What makes you different, and how do you communicate that difference to your audience? The simple answer is branding. But what is branding, really?...
by Jill | Feb 1, 2019 | Branding
I get asked frequently where the name GrapeSeed Designs comes from, so here’s the story! Have you ever tried eating a grape seed? Some people like them, but I find them hard, bitter, and even sharp to where they can cut your gums. But when you take that seed,...
