by Jill | Jan 4, 2021 | Uncategorized
Happy new year! Did you make any resolutions? While I don’t believe in a magical reset when that calendar flips over, I’m sure I’m not alone hoping that 2021 will be at least a bit less tumultuous than 2020… I’ve spent the last two weeks...
by Jill | Dec 15, 2020 | Branding, Marketing
I’ve talked before about why you might want to DIY your brand, especially for a first iteration as you get off the ground. But doing it yourself requires resources. So to save a little time, here’s my roundup of great (mostly) free sources to get started....
by Jill | Dec 8, 2020 | Branding
Creating a graphic library is important to maintain brand consistency. The images you use connect with viewers on a subconscious level and convey mood more effectively than 1000 words (too cheesy..?). When building this library, it’s important to reference your...
by Jill | Dec 1, 2020 | Business Development
As we approach the end of the year, I’m starting my 2020 reflections and looking ahead at 2021. And man, it has really been a year hasn’t it? Ups, downs, and all kinds of crazy pivots. Both for myself, my clients, and my extended circle. But the one thing...
by Jill | Nov 23, 2020 | Branding
Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...