by Jill | Dec 8, 2020 | Branding
Creating a graphic library is important to maintain brand consistency. The images you use connect with viewers on a subconscious level and convey mood more effectively than 1000 words (too cheesy..?). When building this library, it’s important to reference your...
by Jill | Dec 1, 2020 | Business Development
As we approach the end of the year, I’m starting my 2020 reflections and looking ahead at 2021. And man, it has really been a year hasn’t it? Ups, downs, and all kinds of crazy pivots. Both for myself, my clients, and my extended circle. But the one thing...
by Jill | Nov 23, 2020 | Branding
Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...
by Jill | Nov 17, 2020 | Branding
Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they’re different? There are a variety of “formulas” for creating a...
by Jill | Nov 10, 2020 | Marketing
I frequently get asked if I do Facebook ads. The short answer is not really. The truth is that Facebook ads are a subset of marketing — advertising — which is its own specialized niche. While advertising falls under your overall marketing strategy, the actual...
