Community is Essential

Community is Essential

As we approach the end of the year, I’m starting my 2020 reflections and looking ahead at 2021. And man, it has really been a year hasn’t it? Ups, downs, and all kinds of crazy pivots. Both for myself, my clients, and my extended circle. But the one thing...
How to DIY Your Own Logo

How to DIY Your Own Logo

Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...
7 Types of Logos and How They’re Used

7 Types of Logos and How They’re Used

Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they’re different? There are a variety of “formulas” for creating a...
What is the Difference Between Marketing and Advertising?

What is the Difference Between Marketing and Advertising?

I frequently get asked if I do Facebook ads. The short answer is not really. The truth is that Facebook ads are a subset of marketing — advertising — which is its own specialized niche. While advertising falls under your overall marketing strategy, the actual...
Use Typography to Set Tone and Build Structure

Use Typography to Set Tone and Build Structure

The fonts you use can have a huge impact on the tone of your brand — whether it’s more traditional or modern, feminine or masculine, structured or approachable. Let’s take a look at some of the options out there, as well as resources for an affordable DIY....