by Jill | Dec 15, 2020 | Branding, Marketing
I’ve talked before about why you might want to DIY your brand, especially for a first iteration as you get off the ground. But doing it yourself requires resources. So to save a little time, here’s my roundup of great (mostly) free sources to get started....
by Jill | Dec 8, 2020 | Branding
Creating a graphic library is important to maintain brand consistency. The images you use connect with viewers on a subconscious level and convey mood more effectively than 1000 words (too cheesy..?). When building this library, it’s important to reference your...
by Jill | Nov 23, 2020 | Branding
Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...
by Jill | Nov 17, 2020 | Branding
Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they’re different? There are a variety of “formulas” for creating a...
by Jill | Nov 2, 2020 | Branding
The fonts you use can have a huge impact on the tone of your brand — whether it’s more traditional or modern, feminine or masculine, structured or approachable. Let’s take a look at some of the options out there, as well as resources for an affordable DIY....
by Jill | Oct 26, 2020 | Branding
Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you’ve probably heard a few basics of color psychology (i.e., blue is a...
