How to DIY Your Own Logo

How to DIY Your Own Logo

Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...
7 Types of Logos and How They’re Used

7 Types of Logos and How They’re Used

Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they’re different? There are a variety of “formulas” for creating a...
Use Typography to Set Tone and Build Structure

Use Typography to Set Tone and Build Structure

The fonts you use can have a huge impact on the tone of your brand — whether it’s more traditional or modern, feminine or masculine, structured or approachable. Let’s take a look at some of the options out there, as well as resources for an affordable DIY....
Branding Basics: Choosing Colors

Branding Basics: Choosing Colors

Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you’ve probably heard a few basics of color psychology (i.e., blue is a...