by Jill | Oct 26, 2020 | Branding
Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you’ve probably heard a few basics of color psychology (i.e., blue is a...
by Jill | Oct 19, 2020 | Branding
Alright, you’ve figured out your values and the tone you want to convey. Now it’s time to tie those concepts to actual visual elements. The first place we begin is what’s called a mood board. You can think of this like a scrapbook page of images,...
by Jill | Oct 12, 2020 | Branding
You know that branding is important – that consistency is essential for trust, and differentiation is a must in an over-saturated, internet-connected world. But I’m often asked: “Where do I even start with my branding?” My answer is this:...
by Jill | Oct 5, 2020 | Uncategorized
So many people get stuck trying to come up with completely original ideas. Whether it’s a product or branding, they feel uninspired because all of their ideas seem to already exist. Here’s both the good news and the bad news: there’s no such thing as...
by Jill | Sep 28, 2020 | Uncategorized
You’re starting a new business. And you’re smart — you know a brand is important to set you apart from the competition. A good brand proves you’re professional and credible. But you’re also savvy — you understand the value of bootstrapping to...
