by Jill | Jan 15, 2023 | Branding, Web Design
You’re ready to officially launch a website — congratulations! It’s a big step in starting (or growing) your business. But if you’re new to hiring a web designer, it can be an intimidating process. Here are a few steps to consider when hiring a web...
by Jill | Dec 15, 2022 | Branding, Web Design
You’ve made the choice to work with a designer — congrats! This is a big decision that will take your business to a new level. But there are ways to work with designers that are more effective than others, and collaboration is key. To get the best experience...
by Jill | Dec 15, 2020 | Branding, Marketing
I’ve talked before about why you might want to DIY your brand, especially for a first iteration as you get off the ground. But doing it yourself requires resources. So to save a little time, here’s my roundup of great (mostly) free sources to get started....
by Jill | Dec 8, 2020 | Branding
Creating a graphic library is important to maintain brand consistency. The images you use connect with viewers on a subconscious level and convey mood more effectively than 1000 words (too cheesy..?). When building this library, it’s important to reference your...
by Jill | Nov 23, 2020 | Branding
Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it’s pretty simple to...
by Jill | Nov 17, 2020 | Branding
Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they’re different? There are a variety of “formulas” for creating a...
