Branding Basics: Choosing Colors

Branding Basics: Choosing Colors

Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you’ve probably heard a few basics of color psychology (i.e., blue is a...
Kickstart Your Branding with Just 3 Words

Kickstart Your Branding with Just 3 Words

You know that branding is important – that consistency is essential for trust, and differentiation is a must in an over-saturated, internet-connected world. But I’m often asked: “Where do I even start with my branding?” My answer is this:...
What is Branding, Really?

What is Branding, Really?

In an oversaturated, internet-connected world where anyone can start a business, how do you stand out from the noise? What makes you different, and how do you communicate that difference to your audience? The simple answer is branding. But what is branding, really?...

What’s in a Name – Why “GrapeSeed” Designs?

I get asked frequently where the name GrapeSeed Designs comes from, so here’s the story! Have you ever tried eating a grape seed? Some people like them, but I find them hard, bitter, and even sharp to where they can cut your gums. But when you take that seed,...