How to DIY Your Own Logo

How to DIY Your Own Logo

Cheap logos from crowdsourcing platforms (like 99Designs) are often wrought with issues. With ethical, legal, and creative pitfalls, I want to share an alternative solution — a DIY. Once you have your brand colors and typography chosen, it's pretty simple to create...

7 Types of Logos and How They’re Used

7 Types of Logos and How They’re Used

Think about the logos you see every day — from Pepsi to Shell gas to Google and CNN. You recognize these marks with no more than a quick glance. But have you thought about the ways they're different? There are a variety of "formulas" for creating a new logo. It's...

What is the Difference Between Marketing and Advertising?

What is the Difference Between Marketing and Advertising?

I frequently get asked if I do Facebook ads. The short answer is not really. The truth is that Facebook ads are a subset of marketing — advertising — which is its own specialized niche. While advertising falls under your overall marketing strategy, the actual...

Use Typography to Set Tone and Build Structure

Use Typography to Set Tone and Build Structure

The fonts you use can have a huge impact on the tone of your brand — whether it's more traditional or modern, feminine or masculine, structured or approachable. Let's take a look at some of the options out there, as well as resources for an affordable DIY. A few...

Branding Basics: Choosing Colors

Branding Basics: Choosing Colors

Color is arguably the most powerful subconscious element of your branding. The colors you choose and how they interact sets the overall tone and mood for everything customers see. And while you've probably heard a few basics of color psychology (i.e., blue is a...

Start Your Brand with a Moodboard

Start Your Brand with a Moodboard

Alright, you've figured out your values and the tone you want to convey. Now it's time to tie those concepts to actual visual elements. The first place we begin is what's called a mood board. You can think of this like a scrapbook page of images, colors, and other...

Kickstart Your Branding with Just 3 Words

Kickstart Your Branding with Just 3 Words

You know that branding is important - that consistency is essential for trust, and differentiation is a must in an over-saturated, internet-connected world. But I'm often asked: "Where do I even start with my branding?" My answer is this: choose three words. These...

There are No New Ideas — Learn to Steal Like an Artist

There are No New Ideas — Learn to Steal Like an Artist

So many people get stuck trying to come up with completely original ideas. Whether it's a product or branding, they feel uninspired because all of their ideas seem to already exist. Here's both the good news and the bad news: there's no such thing as a truly original...

Why You Should DIY Your First Brand (yes, I said “first”)

Why You Should DIY Your First Brand (yes, I said “first”)

You're starting a new business. And you're smart — you know a brand is important to set you apart from the competition. A good brand proves you're professional and credible. But you're also savvy — you understand the value of bootstrapping to grow the business with...

What is Branding, Really?

What is Branding, Really?

In an oversaturated, internet-connected world where anyone can start a business, how do you stand out from the noise? What makes you different, and how do you communicate that difference to your audience? The simple answer is branding. But what is branding, really?...