Frogge MD | WordPress Site

Freelance Designer + Developer, Copy Editor

Brand Styles | WordPress + Divi | Logo Design

As the medical landscape shifts away from traditional referrals to patients actively vetting and selecting their own specialists, many doctors are embracing personal branding and a strong online presence to reach a wider audience.

For this project, we began with a focused branding exercise tailored to a primarily rural, deeply patriotic community. Branding deliverables included a clean logotype paired with a cohesive color palette and graphic styles that resonated with the target audience.

This branding was carried through to a WordPress site designed to support both new and existing cardiac patients. The site includes essential resources such as downloadable forms, a link to the hospital’s appointment booking system, and a library of patient education materials, along with answers to commonly asked questions.

To further establish credibility, the site prominently features authored research papers and publications in medical journals, highlighting the cardiologist’s expertise and reinforcing trust among potential patients.